ICMR (IBS Center for Management Research)

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Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 5500 case studies, short case studies, and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.

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ICMR (IBS Center for Management Research)

Asia Pacific's largest case study repository for management students, faculties, trainers and corporate executives

ICMR case studies

ICMR is Asia's most popular repository of management case studies. ICMR Case Collection provides Teachers, Corporate Trainers, and Management Professionals with a variety of teaching and reference material. The collection consists of case studies on a wide range of companies and industries - both Indian and international.

ICMR is involved in business research, management consulting, and the development of case studies and courseware in management.

ICMR also provides knowledge process outsourcing services to international clients. Over 10 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes. More than 200,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world.

Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 5500 case studies, short case studies, and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.

Case Study Categories

Varieties and numbers of case studies are available in our repository in different management subject categories. Below are the most popular categories in management areas:

case study categories

Awards and Achievements

ICMR cases have won awards in some of the most prestigious global case writing competitions such as EFMD, oikos, John Molson, CEIBS, The Case Centre, E-PARCC and many more...

awards and achievements

New Arrivals

Please check our recent case studies

case study categories

ICMR Books Collections

ICMR books are ideal resources designed to help deepen knowledge on the management theories and concepts helping to enhance decision-making skills

ICMR Case Books and Work Books

Testimonials

Our Premium Services

ICMR provides knowledge partnership services as well as training services

premium services

Custom Search

AMD in 2005: Coming out of Intel's Shadow|Business Strategy|Case Study|Case Studies
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Case Details

Case Code: BSTA003
Case Length: 13 Pages 
Period: 2003 - 2005    
Pub Date: 2005
Teaching Note: Not Available
Price:Rs.300
Organization :News Corp
Industry :Media 
Countries : Global
Themes: 
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

AMD in 2005: Coming out of Intel's Shadow

 
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EXCERPTS

 

DIREC TV'S BUSINESS

DirecTV, the first entertainment service in the US to deliver all digital-quality, multi-channel TV programming to an 18-inch satellite dish, provided people across the US with a much-needed alternative to cable. For the first time, rural consumers who were not being served by cable, had access to programming like their urban and suburban counterparts...

 
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THE DIREC TV DEAL

Television programs were delivered by cable or through satellite. Satellite had much wider reach than cable. Cable operators beamed programming content through cables to the subscribers' homes...

AFTER THE ACQUISITION

Murdoch's BSkyB had already redefined the way people watched television programs in the UK, where the company controlled about 70% of the pay-TV market. It had launched many innovative programs for the UK consumer, such as, alternating camera angles to stay focused, switching off the sound and listening to a different channel broadcast among others...


THE ROAD AHEAD

With DirecTV, Murdoch had gained access to 12 million subscribers in the US. In early 2004, Murdoch's media empire consisted of businesses that generated $ 30 billion a year and reached out to just about every corner of the world. No other media company controlled such a mix of programming and the means to deliver it to households as News Corp did...


EXHIBITS
 
Exhibit 1: DirecTV Stock Price (January 2004 - January 2005)
Exhibit 2: DirecTV - Important Numbers Exhibit 3: DirecTV - Important Financials
Exhibit 4: DirecTV - Highlights
Exhibit 5: DirecTV - Important Financials